Create a signature style. Who to trust? The market design services is that the style – the main commercial product and only a very lazy does not offer its services. First of all, should be excluded from consideration all the company aimed to produce – is printing, workshops for the manufacture of outdoor advertising firm specializing in the manufacture of souvenirs. Then, as non-core professionals, you reject all media advertising agencies (involved in the placement advertising in the media), web-design studio, PR-agencies, BTL-agency, studio editing, architectural firms and advertising agencies a full cycle (often declare that they can do anything). The remaining performers – is a design studio, creative advertising agencies and individual designers free flight.
Create a signature style. How not to be deceived? Signs of potential professional player you can understand for themselves the following: * creation corporate identity – one of the main activities of the Executive: * The Executive has in its portfolio of dozens of projects developed corporate identity * customers are the real artist organization (and names of at least some of them must be well known) * moderately higher declared value of work; * singer does not promise to develop a corporate identity for two weeks * singer has a website at which can be accessed from its portfolio; * singer does not advertise its services using questionable methods, such as unsolicited mailing (spam). Creating a corporate identity extends single style visual approach to all forms of communicative activity of market participants. Corporate Identity sorts of advertising and marketing activities. Thus, the creation of corporate identity – is, First of all, a means of strengthening the position of the brand on the market. Once developed corporate identity helps to create advertising "one's handwriting." Corporate Identity improves the speed, flexibility and relevance of advertising brand.