Produce content is like driving a car: theoretically it can be anyone. But few really make it. Everyone can produce content. But few really make it. Here meets the search engine optimized content”on the unique implementation of the information. “It takes no German studies, but in addition to talent and creativity, enthusiasm and motivation, the best of the content” to pick up. And the courage to venture into new.
The content reality: we are the largest the vast majority of the companies created your content yourself. Often they are restricted to the self-representation of the company or the description and representation of their products. Slowly the realization is, to communicate the customer more than the resulting individual benefit. Away from the pure product appearance, down to the individual and unique content. In addition to the most commonly used forms, such as articles, videos, photos and press releases, are precisely the blogs coming. The blog: The look in the company of the customer wants to Company look, take a look behind the scenes, see what you get normally cannot be seen. How and where is better than a blog.
Here, the customer learns what thinks a company, what it does and how it feels. Content – marketing may not be unique. The corporate blog is the ideal hub for customer comments / opinions. He combines and controls the communication in the company, such as the dialogue outwards. It is not about the decision for or against social networks or corporate blog. The juxtaposition, the interplay of all networks makes all the difference. Where the blog, other than the corporate Web site, with the affiliated social media platforms such as Facebook, plus, best strengthens the reputation of the online Twitter and Google and hence the sales increase. Perseverance and ambition are the prerequisites for success. Don’t give up if the quick success or the planned traffic didn’t. Everyone in the company must know what it is about and what ultimately matters: the customer. That should We all value it.