From the gut is our brain built for advertising? Hobbys: Neuromarketing in the AIDA formula is our world full of advertising, because in the meantime have all products in their benefit approached so far, only the type of advertising that makes all the difference. However, the number of advertising messages, in raining down daily on us has adopted a number so large that the consumer no longer sees the forest for the trees. Traps at all costs has become the keyword for the communications industry thus all the more, so extreme now belong to everyday advertising. But like the marketers emphasize again and again: ‘… at the end of the day is what comes out the bottom line!’ Exactly here is still a huge gap exists, however high attention promises not always high profits.
But it is ultimately not just those profits will be used as a benchmark for successful advertising? Recognition but are still used as their yardstick to verify the impact of such How to testify developed AIDA model seems in 1898 by Elmo Lewis. Although several studies could confirm the incompleteness of this model, it is still taught and still be used so in practice. Empirical studies could prove that the consumer always cognitively trading has been an illusion. Very quickly, it was this clear that only an interdisciplinary new discoveries can be made. The neuro Marketing Division was formed from the disciplines of psychophysics, artificial intelligence, marketing, market research, cultural studies, developmental psychology and brain research. And this resulted in a further refinement of the SOR models. Peter Busch E-Mail: dancing: Neuromarketing in the AIDA formula paperback: 48 pages Bachelor + master publishing; Edition: 1st Edition. (November 2013) ISBN-10: 3956840720 ISBN-13: 978-3956840722 price: 24.99 Euro available in online shops (including amazon.