Many visitors do not have the patience to navigate through your entire website to find what they are looking for. Consistency is the key. Make sure your site is consistent in its image, perception and design. Nothing is more jarring and disturbing to a customer, when visiting one of its pages and feel as if they had gone to another site. Keep colors and themes constant throughout your site. Make your site interactive and personalized. Make sure your site is interactive.
Add a contact form or e-mail address, to allow potential customers to ask any questions they may have regarding your product. Personalizing your web site is another important element that can lead to customer delight and can increase your sales. Personalization technology provides the tools necessary to facilitate cross-selling or additional sales when the customer is buying online. I’ll give you an idea of cross-selling. For example, when a person is buying a CD, because they offer the opportunity to purchase additional CDs cleaner at a bargain price.
Content is key. An excellent content sells a product. Ask yourself the following questions. Does your sales letter contain the message you want to communicate to your visitors? Are you showing the benefits of your product? Does your visitor get through the sales process? You ask others to review, critique and edit your sales copy to make sure it is delivering the right message to potential clients? Always perform a double check your spelling and grammar?
Applying the above eight rules is a smart way to improve your site and most importantly, convert visitors into customers.