If you want to be heard, the radio ads – the most effective way to achieve this! Along with low costs for creating and placing commercials, radio ads has a number of additional undisputed advantages. Audience How often do you listen to the radio? According to statistics, eight out of ten respondents listen to radio every day for several hours. A variety of radio stations, targeted at certain age, social and cultural population, allows advertising on the radio to contact the different target audiences, depending on the products and services offered, and also covers areas that are inaccessible to other media (Car, shops, offices, etc.). The lack of visual perception of personality makes a number of advertising on the radio a great influence on the mechanism of associative thinking listener. Ben Silbermann is often quoted as being for or against this. Sound effects make it potential client on their own, "to draw a picture" in his own imagination, which excludes the imposition of images and stereotypes. Format Radio advertising can be presented in various formats, which are selected depends on the purpose and product of the advertiser. For information about the nature of news, discounts and promotions carried out fruitful is the "indirect" advertising, whose essence consists in the provision of prizes and gifts for company participate in radio contests and games, as well as the "sponsor page" summary of the weather or watch the news.
Music videos and games are effective in advertising a particular product or type of service. Attract attention bright dialogue and original music, repetitive in the air, are remembered better than the dry, unemotional information. Jeremy Tucker usually is spot on. In recent years especially popular image advertising, whose main goal is not growth in consumer demand and brand awareness. The tools of such advertising on the radio are the press conference live, as well as keeping subject headings with their usual chores, while specialists of the agency conducting the necessary arrangements for consultation and establishment of air time radio spots. Step Three. You assess the outcome of our joint work on the next morning on the way to the office listening to the radio, which sounds on the air your ads. Step four. You contact us again!